Landing

Product landing

The Product Landing Page is primarily aimed to make the user who visit it purchase the product that the company distributes. Thus, the right design for orientation, motivation and simple ordering is very important for achieving the goals.

• Length. Landings can be very long or quite short, but most important is what fill the top of the page. First of all, the person reads what’s written at the top.
• Stick to one suggestion. The main thing to keep in mind when designing a landing page is one landing should focus on only one suggestion.
• Design. The attractiveness of the landing page depends directly on how it is designed. Remember that the landing design should "cling", otherwise there will be no one to blame for the poor performance of the landing.
• Text. The text on the landing page must have all criteria of well-optimized content. Therefore, use the help of professional editors.
• Argument and call to action. The text should explain why the client should perform this action, think about the incentive to the client to do the desired action.
• Company information. People trust those who who immediately provide the necessary information about themselves.

Services landing

In fact, it’s an analogue of product landing. The main difference is that it does not sell a good, but a certain service. It means that the information on this page has to be different. Tell about the features of the service, and instead the «Buy» button send clent to the form of contacts for further work with a specialist who can tell the details and make an order. Do not overdo with the number of fields in the form, this can significantly reduce the conversion rate.

• Length. Landings can be very long or quite short, but most important is what fill the top of the page. First of all, the person reads what’s written at the top.
• Stick to one suggestion. The main thing to keep in mind when designing a landing page is one landing should focus on only one suggestion.
• Design. The attractiveness of the landing page depends directly on how it is designed. Remember that the landing design should "cling", otherwise there will be no one to blame for the poor performance of the landing.
• Text. The text on the landing page must have all criteria of well-optimized content. Therefore, use the help of professional editors.
• Argument and call to action. The text should explain why the client should perform this action, think about the incentive to the client to do the desired action.
• Company information. People trust those who who immediately provide the necessary information about themselves.

Subscription Landing

This type of landing is most attractive for client, he does not need to buy anything and spend money to leave his personal data. Subscription landing serves to persuade user to subscribe for the company news, thereby user fall into the base of potential customers who will later be persuaded to purchase a product or service.

• Length. Landingndings can be very long or quite short, but most important is what fill the top of the page. First of all, the person reads what’s written at the top.
• Stick to one suggestion. The main thing to keep in mind when designing a landing page is one landing should focus on only one suggestion.
• Design. The attractiveness of the landing page depends directly on how it is designed. Remember that the landing design should "cling", otherwise there will be no one to blame for the poor performance of the landing.
• Text. The text on the landing page must have all criteria of well-optimized content. Therefore, use the help of professional editors.
• Argument and call to action. The text should explain why the client should perform this action, think about the incentive to the client to do the desired action.
• Company information. People trust those who who immediately provide the necessary information about themselves.

Branded landing

It is  a rare landing page, usually does not contain direct calls and its main purpose is informational, to keep brand on public eye. Information about novelties, updates, innovative product models is published in the landings - thus drawing users attention. Examples of this landings type are popular phone or car models.

• Length. Landingndings can be very long or quite short, but most important is what fill the top of the page. First of all, the person reads what’s written at the top.
• Stick to one suggestion. The main thing to keep in mind when designing a landing page is one landing should focus on only one suggestion.
• Design. The attractiveness of the landing page depends directly on how it is designed. Remember that the landing design should "cling", otherwise there will be no one to blame for the poor performance of the landing.
• Text. The text on the landing page must have all criteria of well-optimized content. Therefore, use the help of professional editors.
• Argument and call to action. The text should explain why the client should perform this action, think about the incentive to the client to do the desired action.
• Company information. People trust those who who immediately provide the necessary information about themselves.

Additional

We can offer more options for developing a marketing landing page, such as:

1. Integration of SEO tools to optimize organic visits to the landing page.
2. Adding sharing options on social networks to promote the content of the landing page.
3. Ability to do A/B testing on the landing page to find the most effective version for the target audience.
4. Option to add a tool for analyzing the activity and recording visitors on the landing page.
5. Possibility to add a tool for measuring efficiency indicators and the success of the landing page.
6. Integration of CRM systems and automation tools for efficient management of the leads that come from the landing page.
7. Integration of communication systems (IVR)
Chat bot integration
8. Integration of payment systems